The Biestmilch team has posted quite a video up to now. We never reached the for us magic figure of 10,000 to 100,000. Why not? Perhaps, the following paragraphs give some hints. I think it is worthwhile to read it, if you want to promote your brand on Youtube.
Kevin Nalts is a career marketer (formerly with Johnson & Johnson)
and now is a consumer-product director at a Fortune 100 company. He
moonlights as ‘Nalts,’ one of YouTube’s top video creators and one of
the top 10 ‘most subscribed’ YouTube comedians. Here an excerpt of his views.
Lesson one: Tap into the video community
Some amateurs (YouTubers) have built audiences, and when they entertain or
market, each video is guaranteed to get 10,000-100,000 views. That’s
not a huge number relative to TV’s reach, but you should try getting that many
views with a video you upload yourself to YouTube. And here’s the best
kept secret. Some of Youtubers will promote a brand for a modest fee. While
some of them are certifiably nuts, others can be your spokesperson
and a way to connect with large audiences. And some video creators will
make a promotional video for less than your agency bills you for that
lunch meeting; others will do it for free product samples.
Lesson two: Quality of the video is not what determines its popularity
Nalts’ most popular videos are far from his best, he says about himself. Almost every day the videos
rank in the "highest rated" section of the comedy category, and yet he says: »I’m
far from the funniest creator on YouTube«.
Lesson three: A video of a dog skateboarding can get 3 million views, but that doesn’t mean your commercial will
While some clever advertisements (with surprise endings, humor or sex)
do become viral, most ads don’t translate online, and it’s a rare
promotional video that gets millions of views.
Lesson four: Online-video marketing is not just about contests
While contests are pervasive tools to engage online video creators and
audiences, they’re just one tactic of many. Smarter brands are
connecting directly with prominent viral video creators. These folks
have huge subscriber bases and fans, and are often delighted to get
paid relatively small amounts for a sponsored video. I’m perplexed why
some of the "most subscribed" video creators on YouTube don’t have
sponsors breaking their doors down.
Lesson five: "Tagging" your video with keywords doesn’t get them seen
Keywords may get your video to rank in searches, but there are far more
effective ways to get your videos seen, such as title and thumbnail. A
short funny video with a surprise ending will be exponentially more
viral. That said, well-tagged videos can help brands in search.
Lesson six: Consumers might see your video, but that doesn’t mean they’ll visit your site and buy
Lesson six: Consumers might see your video, but that doesn’t mean they’ll visit your site and buy
Read the full article on AdvertisingAge
