Archive for April, 2007


su

Biest Sophie finally arrived!

Wirbel_0243Sophiewirbel4_0247_2 ….  a real williwaw! She  succeeds in keeping me away from work.

She makes it hard for me to stay  focused… and to get her in focus!


su

Noch ein Pollen-Horror-Szenario

Rotweissreigen043Haben Sie sich schon einmal die Frage gestellt, warum - wenn die Annahme stimmt, dass Pollen aggressive Wesen sind - nicht alle Menschen an Allergien leiden?

Was unterscheidet Sie als Allergiker von mir als glücklichen Nicht-Allergiker? Die Antworten sind vielfältig und ganz und gar uneinheitlich.

Jedenfalls ist der Pollen nicht Ursache, sondern »nur« der Auslöser für eine Allergie.

su

Pollen sind nicht aggressiv!

In diesem Frühling wird unglaublich viel um die Allergie herum geredet. Da ist kein Medium, dass nicht mitmischt. Sie wird schon beinahe herbeigeredet, die Allergie. Da passt dann auch gleich die Klimadiskussion dazu, der warme Winter… usw. usw. …
Mir schmerzen schon die Ohren vom Rauschen des Unsinns, in den ich jeden Tag getaucht werde. Da werden Pollen zu wilden Monstern. Man käme sich vor wie in der Geisterbahn oder in einem Horrorfilm, würde man nicht selbst draußen gewesen sein und hätte die blühende Pracht selbst gesehen.

Pollen_0208
… übrigens, ich habe gerade  BIEST//NEWS zu diesem Thema geschrieben, wenn Sie mehr zum Thema Allergie erfahren möchten, lesen Sie auf biestmilch.com.

Waldpollen_0207
Auch der Wald liegt ganz ruhig da, ohne jede Aggressivität.

su

Small business’ attitude to life ;-)

… establishing a market for biestmilch is much like this sketch from Hugh McLeod ! You loose orientation in this vastness of empty crowdedness and your voice trails off into tacit noisiness. Very likely, isn’t it? Sounds absurd, but isn’t…
Ms2125thumb

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Biestmilch.com’s Credo

On gapingvoid.com my favorite topic »complexity and its primordial rule«
To understand biestmilch it is all about networks, feedback loops, connectivity, attractors, dynamic equilibrium … one name it. Computer scientists may have less difficulties to understand than biologists.
Ms2126thumb

… Why is it so difficult for biology and medicine to leave the metaphors
of linearity referring back to Newton? Biology and Newton isn’t it a
strange couple?

su

Either reading or listening, both at a time is too much for us…!

Our capabilities to receive, perceive and process at the same time are limited. Parallel processing of content by different senses like reading and listening seems problematic to most human creatures. An Australian study gives evidence about the fact that most of our presentations are therefore simply overdone.

Powerpoint_bad_for_brain

It makes sense to comment and present a diagram that you are explaining to the audience. But it seems so that it does not make sense to talk to people and in parallel show a slide that only vaguely refers to your oral speech.

I myself realized that many times. I felt irritated by my own presentation. How must the audience have felt?!

It rarely happens that you can stick to your bullet points or other, that the circumstances allow you to really follow the rhythm of your prepared slides, and if you do so by all means, this may not be good either to get your message across. You have to be flexible. Overdone presentations are obstacles. They hinder you from improvising, adapting to your audience’s needs and demands. They don’t allow you to change focus and timing.

How many powerpoint presentations killed me, you won’t believe it. Don’t confuse your audience by a presentational overkill, for your own sake!


 

su

The camouflage approach

"I guess if you carefully camouflage something controversial it can become public information without being
torn down," Leonardo Bonanni, MIT

This untimely death bus schedule is an example of how unwanted disagreeable facts could be presented to us. Untimely_deaths_mit

A bus schedule-resembling framed piece of paper listing the latest
results on untimely deaths/suicides at MIT university. By hiding the
information in a bus schedule-like frame located at the University’s
main building, the author hoped it would be treated
with respect without being taken down.

At biestmilch.com we are permanently confronted with the situation of how to convey evidence that we are not allowed to overtly express due to legal reasons. Our strategy has to be covert and discrete - no, we are no criminals, please, don’t worry. Biestmilch is a traditional medicine used by our ancestors for hundreds of years, efficacious in many situations. This knowledge got lost during the 40ies and 50ies of the last century. Since 2000 we undertake the effort to revive biestmilch on solid grounds of science.

Nowadays biestmilch is defined as food. Standard food regulation authorities more or less world-wide don’t allow health claims. Very dreadful for us, because we cannot straightforwardly explain to you what biestmilch does, how amazing its effects are on our health conditions.

A solution may be: the camouflage approach! Whether this concept works? you ask me! Well, it does … but it is not the fast and easy way to success. It needs thoroughly thought-through communication concepts and first of all continuity.

Here an example of one of our camouflages »gut problems!«

su

How lucky I am…!

I just came home from office after a day of incredible nuisance, I don’t want to get into this here, but I really felt like skipping blogging for toady. But then I browsed through my feeds and imagine, New York Times gave made me a cheer up. I am a real Soprano fan, during the last tough weeks they definitely helped me to relax and here they were and are… have a look..

“Sopranos” fans: watch it twice to see if you can find any major plot points that it leaves out.
And it also expresses opinions, makes jokes and is a work of art unto itself!
Mr. Guylias tells me that these seven minutes took 100 hours to make. Note that that time’s in hours.