Currently we work intensively on relaunching our new print materials. We decided not produce any flyer or brochure in the traditional sense of advertising anymore.
Volatile news and detailed information will be presented on our new website, we shall launch - hopefully - end of May. Print is going to stand for the non-variable parts of the biestmilch universe, introducing our thought concepts in a very clean and straightforward way.

Soon you will see a new blog header here as well.

We believe that print materials should consist of short pieces of text and should take into consideration the different ways of thinking poeple use to have. Our new materials therefore have explicit scientific parts alternating with implicit storytelling, all togehter we are very considerate about the metaphors we use and the narratives we tell. We keep you posted as soon as our experiment is available.

well, no doubt about that… I picked up this post on brandautopsy and it suits my post from yesterday »on the  copy of the copy of the copy… and the easy way out«.

Originality per se does not exist (my personal view). It is after all a social phenomenon that is beyond the control of marketers. Auhenticity is always a post-hoc judgement. By the way, I prefer this term to originality, and have my doubts whether those two can be considered synonyma (but I won’t develop on this here). We all in our marketing offices may try hard to avchieve authenticity/originality and shall never know whether we succeed.
Our experience with biestmilch teaches us a tough lesson in this respect.
Authenticity, yes, I think we can contribute a lot to this issue. We try to create a market since 7 years, we invented a substance many have already tried to launch without success, because we reinvented its positioning. Even though the substance is the most unique I ever met, an original really, it does it help. Thus, authenticity is one story, acceptance yet another.
After all these years of hard grassroot work I came to the conclusion that it is best to do a good job by not making to many irresponsible concessions, by disregarding marketing textbooks and senior advisers… go for your convictions… be serious, honest, but don’t take yourself too serious, have a good sense of humor… and very important don’t loose your ability of self-criticism and self-mockery!

And beware of big words like authenticity and originality… they have this touch of emptiness and hollowness so fast…

Google is right in the centre of the marketing thoughts of many of us. Is it possible nowadays to just ignore Google? Or are we interwined with Google’s strategy in away that we unsciously follow Google rules and patterns. Is it a loop we are in with Google? Yes!?

We are currently working on a relaunch of our biestmilch site again (number 5), crazy, isn’t it! Yes, but we think the site does not meet the user’s needs and it does not meet biestmilch’s needs either. While working on the new concept almost unconsciously Google is right in the centre of concern.
Is it like this that we reconsider our website because of the development magicly geared by Google? Or is it just coincidental? After all, be it as it may, we have to intertwine with the magic user-Google-circle.

A sentence you hear a lot in our discussions is: »Does Google see us. If Google does not see us, no customer sees us either.« Is this correct? I ask you. At least there is quite some truth in it, I think.

There is a post on futurelab referring to the graffiti ad above »Product Quality and Brand Image Is Determined by Google« you may be interested looking at. There is some kernel to this very apodictic line, I assume.

Recently I read a short article in the Züricher Zeitung raising the alarming issue that antibiotics become less and less effective. A Swiss study gives evdience about the fact that each year a minimum of 80 people dies from infections caused by antibiotic resistant microorganisms. 10 years ago it happened occasionally during one year that a patient came down with an uncurable infection from multirestistant bacteria. Today this is the case at least once a week.

Treatment costs surmount already the magic figure of several million Euros per year. Main culprit for this development is us who use anitbiotics thus squandering. Bacteria are skillful creatures. They are well able to escape our killing machines. They change their genetic outfit and become resistant. The more we use antibioics the more this development is going to accelerate. This could turn out to be a dangerous blind street one day. We should seriously start to consider ways out before it is too late.

One possibility is to use antibiotics more deliberately, not to prescribe them because of trivial infection which are in most of the cases virus infection anyway. One should know that virus infections do not respond to antibiotics.
Physicians apply antibiotics because they mean well and think they act for the good of the patient or they don’t want to take the risk of getting sued in the worst case. They are obviously not aware of the fact that they contribute to a development to the worse, not only concerning serious infections, but also the increasing incidence of allergies that may be related to excessive antibiotic use.

I think infections got so much demonized in our society because of having been the killer number one in earlier centuries. They may achieve this status again if we are not carefully handling our most potent tool, the antibiotics. Use them when needed. In most of the cases they are not justified. We should always try to identify the culprit before using our most famous and favoured therapeutic tool.

Moreover, there are possibilities to enhance immunity to avoid infectious diseases or support a milder course of the disease. Biestmilch is a perfect substance to do so, to prevent infections or dampen their courses. On top of this biestmilch is very helpful in company with antibiotics. Antibiotics only kill bacteria, the immune has to do the job of debris removal and curing. Antibiotics may stress your immune system, biestmilch supports and balances the immune system, and thus the healing processes.